Auth0 Startup Deals & Discounts

What the program gives. An application-based startup program with one year of Auth0's B2B Professional plan at no charge, up to 100,000 monthly active users, Enterprise MFA, Organizations (unlimited, subject to system limits), 5 Enterprise Connections, 3 third-party APIs, Token Vault and inbound SCIM. Members also get support tickets, workshops, a direct line to Developer Advocates and early access to some releases. Auth0 says over 4000 startups use it.

Who qualifies in general. Venture-backed companies with under $5M in funding, under $1M in annual recurring revenue and less than two years since incorporation. Existing paid Auth0 or Okta customers and past program members are excluded. Auth0 decides on each application.

How it reads against our listing. We show two 12-months-free rows worth $600 each and a "save up to $20,000" headline. Auth0's pages do not break the $20,000 down. Auth0's pricing page also mentions $5,000 in AWS credits for startups, a separate offer.

Next to the catalog. Okta lists 12 months free, Stytch lists $2,500 in credits and Clerk lists 50% off. These come in three shapes (time, dollars, percentage), so compare them by what you will actually use in year one: Auth0's version is the one that bundles B2B features such as Organizations and SCIM.

A B2B SaaS startup selling to companies. Your first enterprise buyers will ask for single sign-on, SCIM and per-customer logins. The program bundles those with 5 Enterprise Connections and Organizations, so you can say yes before you have revenue to pay for them.

A product building AI agents. Token Vault and CIBA ship in the plan, which saves building your own consent and token storage.

A consumer app expecting fast growth. Headroom for 100,000 users covers a long stretch, and Free keeps working afterwards up to 25,000.

Skip it if the Free plan is enough. The Free plan already allows 25,000 monthly active users, 5 Organizations, 1 Enterprise Connection, self-service SSO and SCIM. If you need none of the Professional extras, the program saves nothing today.

Skip it if you are past the limits. More than two years since incorporation, $5M or more raised, or $1M or more in recurring revenue each rule you out.

Skip it if you already pay Auth0 or Okta. Paid customers cannot take the offer, so do not upgrade a trial account first.

Auth0's pricing page shows these self-service plans (the paid figures are for the 500-user bracket the page opens on; a footnote under Essentials and Professional says Enterprise Connections, self-service SSO and SCIM need an upgrade to B2B, so these are not B2B prices):

Plan	Price	Users	Highlights
Free	$0	up to 25,000 monthly active users	5 Organizations, 1 Enterprise Connection
Essentials	$35 a month	up to 500	Pro MFA, 10 Organizations
Professional	$240 a month	up to 500	Enterprise MFA, enhanced attack protection
Enterprise	contact sales	custom	99.99% SLA, custom tiers

What the free year is worth. The program plan is B2B Professional, which Auth0 prices through a user-count calculator that the page does not print as text, so its list value at 100,000 users cannot be quoted. The table's Professional and Essentials are different plans: at the smallest bracket they cost $2,880 and $420 over 12 months, and neither figure is the value of the free year. The practical gain is headroom: 100,000 users is 4 times the Free plan's allowance.

After the program, the Free plan continues. Paid plans let you pick a user count from 1,000 up to 100,000 or more.