CleverTap Startup Deals & Discounts
Mobile-first customer engagement and retention, powered by behavioral data and agentic AI
Deal Overview
Best Offer
$500
Total Value
$1.9K
Available Deals
4
Available Deals
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50% off
50% off
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50% off during 12 months on "Essentials" plan
50% off
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75% off during 6 months on "Essentials" plan
75% off
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50% off the Essentials plan for 1 year
50% off the Essentials plan for 1 year
Promo code, redemption steps & eligibility
CleverTap Startup Deals - Overview
CleverTap runs an application-based program for early-stage startups that brings its customer engagement and retention platform within reach of small teams still proving out their growth model. The value is meaningful for a young app: instead of stitching together separate tools for analytics, segmentation, and cross-channel messaging, a qualifying startup gets the full engagement stack at a fraction of standard cost during the period that matters most, when budgets are thin but retention is the whole game.
The program is aimed at startups operating below a certain scale, typically measured by monthly active users and company stage, so it fits founders building mobile-first or app-led products rather than large enterprises. Because acceptance is reviewed against eligibility criteria, the offer is best treated as a discounted on-ramp you apply for, not an automatic checkout discount. The reason it exists is simple: CleverTap wants growing apps to standardize on its data and messaging layer early, so that as a startup scales its monthly active users, the platform scales with it. For a founder, that means richer behavioral data, omnichannel journeys, and AI-assisted targeting available far sooner than the list price would normally allow.
About CleverTap
CleverTap pulls every tap, screen view, and purchase into a per-user behavioral record, then turns that record into messages people actually act on. It is a customer engagement and retention platform aimed squarely at app-led businesses, where push notifications, in-app messages, and lifecycle timing decide whether a user comes back on day 7 or churns quietly.
Underneath sits TesseractDB, CleverT...
Key Features
TesseractDB behavioral store
A purpose-built database that retains long-tail event history per user and serves it in real time, keeping segments and triggers current rather than sampled or delayed.
Clever.AI agent suite
Predictive, generative, and agentic AI with task-specific agents for send-time optimization, segment building, and outcome prediction across campaigns.
Omnichannel journey orchestration
Build branched, triggered journeys across push, email, in-app, web, SMS, WhatsApp, and RCS, with frequency capping shared across every channel.
Cohorts, funnels, and RFM segmentation
Analyze behavior with funnels, cohorts, and RFM-style segments, then act on those audiences directly without exporting to another tool.
Experimentation and optimization
A/B testing and campaign optimization sit alongside analytics, so messaging variants can be tested and refined in the same workspace.
Pros & Cons
Pros
- Built for app retention - push orchestration, in-app messaging, and a lightweight SDK are tuned for mobile-first products where day-7 and day-30 retention drive the business.
- Data depth without sampling - TesseractDB keeps full per-user event history available in real time, so segments and AI predictions draw on complete behavior rather than aggregates.
- One workspace, many channels - analytics, segmentation, journeys, and experimentation live together, reducing the tool sprawl that fragments engagement programs.
- Practical AI, not just a label - Clever.AI ships concrete agents for send-time, segments, and predictions rather than a vague AI add-on.
Cons
- Learning curve for full depth - the breadth of analytics, segmentation, and journey tooling means smaller teams need ramp-up time to use it well.
- Custom pricing above entry tier - Advanced and Cutting Edge plans are quote-based and scale with monthly active users, so costs are less predictable as you grow.
- Strongest for app-led use cases - the platform shines for mobile and app engagement; web-only or purely transactional email programs may not need its full stack.
Use Cases
- Mobile app retention: detect lifecycle stages and re-engage dormant users with timed push and in-app campaigns before they churn.
- Fintech onboarding and activation: guide new users through KYC, first transaction, and funding with real-time, behavior-triggered journeys.
- Gaming engagement: use cohort analysis and player LTV prediction to drive in-app purchases and session frequency.
- E-commerce lifecycle: segment by browsing and purchase history to personalize product recommendations and recover abandoned carts.
- EdTech course completion: nudge learners across channels to lift completion and renewal rates with custom journeys.
- Cross-channel campaigns: coordinate push, email, WhatsApp, SMS, and RCS from one canvas with shared frequency capping.
Pricing
CleverTap is structured around three tiers, with cost scaling by monthly active users (MAU):
- Essentials: the entry plan, starting around $75/month for a small MAU band, covering core omnichannel campaigns, segmentation, and A/B testing.
- Advanced: quote-based, adding deeper analytics, automated segmentation, and access to premium engagement channels for growing teams.
- Cutting Edge: quote-based, layering in predictive segmentation, real-time recommendations, and the full Clever.AI campaign intelligence for enterprise scale.
A free trial is available so teams can evaluate the platform before committing. Exact pricing for Advanced and Cutting Edge depends on MAU volume and feature needs and is set by talking to CleverTap directly.
Frequently Asked Questions
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